84 was founded in 2010 by Fiona St George and Clare Lattin, who first met working in cookbook publishing. Through this, they built close relationships with chefs looking to raise their profile and share their work more widely.

Recognising a gap for a more thoughtful, narrative-led approach to hospitality PR, Fiona and Clare launched 84 - an agency with storytelling at its heart and food in its DNA.

Sixteen years on, and with decades of combined experience working alongside chefs, restaurateurs and food brands, 84 is known for its deep industry insight, creativity and collaborative spirit. In 2021, Clare stepped back from the business, and Fiona was joined by Susannah Crawshay and Harriet Child as Associate Directors, leading the agency into its next chapter.

With the demand for social media support only growing in the hospitality sector, 84 expanded its offering to include a dedicated social media arm. Small but mighty, this team specialises in creative digital storytelling and brand development for restaurants, hotels and chefs.

Today, 84 is a close-knit team driven by integrity, curiosity and kindness - with a shared passion for championing the people and places shaping food and hospitality culture.