@toumrotisserie

TOUM is a corner restaurant that's hard to pass by. For starters, the scent of its freshly roasted rotisserie chicken grabs you at the top of Maddox Street. Its bubblegum pink and walnut design is the clincher. We wanted its Instagram page to be just as alluring: delicious, design-first, and most importantly, refreshing and modern. With a growth of 10k+ new followers in 7 months, and many viral posts later, the success of the strategy speaks for itself.