Fatt PunditA taste of Tangra in London
We’ve worked with Fatt Pundit since its Soho opening in 2019, supporting the team through two successful launches, including their second restaurant in Covent Garden in 2021. Together, our shared mission has been to introduce Londoners to Indo-Chinese cuisine - the unique and deeply flavourful diaspora cooking born in Kolkata, where traditional Chinese techniques meet the bold spices of India.
Through a cohesive narrative across PR and social media, we’ve helped bring this underrepresented cuisine to new audiences with campaigns that are both educational and culturally resonant.
Fatt Pundit is known for its steadfast approach to the menu, which rarely changes - largely because such a high proportion of guests are discovering Indo-Chinese cuisine, and Fatt Pundit itself, for the very first time. It’s a concept that continues to win over London diners, one plate at a time.