Founded in 2017 by Liverpool-born Ian Endfield, Jones' Crumpets began as a supper club in his London flat. Made without dairy or preservatives, the crumpets have since found their way onto the menu at Ottolenghi's Rovi and into markets and delis across the capital.

Now the brand has a permanent home on Golborne Road in Notting Hill - a café serving crumpets alongside Allpress coffee.

jonescrumpets.com